Fall Is Time For Change – It’s Time For My Business To Shift Focus

by Lisa Carter on October 26, 2012

Equine Massage Therapist, Web Designer & Photographer, Lisa Carter with her Arabian mare SiofhiceThe shifting of the season brings with it many things…cooler weather, winter coats fill in, winterizing our tack and barns. In my case it brings with it a realization that I need to shift focus with one of my true passions – equine massage.

I've heard said that the average career lifespan of a massage therapist is typically anywhere between 5 and 10 years. I'm going on nearly 7 very rewarding years now. My body has been telling me for quite some time that it's having a hard time doing certain tasks. Massage is a very physically demanding career, and when you already have a preexisting physical condition like carpal tunnel (the legacy of my former corporate career), it's only a matter of time before you have to throw in the towel or face much more serious consequences.

I am therefore shifting the focus of my business away from the more physical aspects and toward my other passion and technical part of my business – website development and maintenance services. Web design and IT has been part of my business since it began in 2005 and was something that I brought with me from my previous corporate life as an IT Specialist and Database/Web Application Developer. As all things with my business, my web design clientele tends to have a strong focus toward horses and health/wellness. However, I am not limited to only horse business clients and work with any type of business and relish new challenges. If you are looking to get your business website up and running, or if you already have one and need help maintaining it, I welcome the opportunity to serve you. You can learn more here:  https://www.heavenlygaitsequinemassage.com/wordpress-development/

I will still be working with my current equine massage clients on a limited basis through the rest of the year, and I will continue sharing information about equine bodywork and natural horse care via articles and videos on my website. After the first of the year, I will still be available on a consultation basis and continue to help horse owners develop exercise and therapy programs that meet their individual needs and lifestyles.

It's been a great ride! God Bless.


Lisa Carter, Certified Equine Massage Therapist, with her Arabian mare Siofhice.  www.heavenlygaitsequinemassage.com.

Lisa Carter is a Certified Equine Massage Therapist (CEMT), with multiple certifications from several different equine bodywork schools.  She incorporates her knowledge and experience with Parelli Natural Horsemanship, equine bodywork and as a veterinary technician to provide her clients with the resources they need to make informed decisions for their horses.  She encourages and facilitates network building between equine health care professionals, working together to find the best combination of therapies to meet the needs of the "whole horse".  

Are you ready to get better results with your horse?  Put your equine health care team to work so you and your horse can be doing what you were meant to.  Click here to get started!

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